Vesta Sleep: Ecommerce Store for Better Sleep
Vesta Sleep is a global sleep tech company dedicated to transforming the way you sleep. Brand was created to solve the problem of restless nights. Their Kickstarter campaign raised over $670K from 3,118 backers, ultimately securing $1.84M.
The highlight of their collection, the Vesta Pillow, stands out with its innovative double-sided design and three core layers tailored to suit every sleep preference.
Founders Gee and Andy suffered sleepless nights and were tired of the same old luxury linens and high-end mattresses. Luxury hotel linens and top-of-the-line beds couldn't solve the issue, prompting them to see the glaring lack of innovation in the market. By cutting out the middleman, Vesta Sleep offers top-quality products at a better price than similar luxury brands.
With a background in robotics at Vincross, Gee and Andy used their expertise in design and materials to challenge the status quo of home goods. Their first breakthrough came with a duvet crafted from silk and bamboo, designed for improved durability, thermal regulation, and a 40% reduction in water waste.
Now trusted by over 200,000 families, Vesta Sleep is at the forefront of creating simple, functional, and eco-friendly products, all crafted to give you the best night's sleep possible.
Challenges:
Store Setup: Building Shopify website from the ground up, adding key pages and features based on the provided design, all within a tight two-month timeline.
Email Automation: Setting up Klaviyo for email automation and delivering timely, targeted content. Customizing the subscription form.
Additional Features: Product bundles, image-based navigation menu, customer reviews, and rich product pages with options.
Transition to Shopify Plus: Scaling with Vesta Sleep's growth and taking advantage of additional features with a Shopify Plus migration.
Starting Vesta Sleep's E-Commerce Journey with Shopify Store Development
Vesta Sleep began its ecommerce journey with a simple landing page built on ReactJS on Kickstarter to test the business concept. However, it wasn't transactional and lacked an integrated payment provider. To enter the ecommerce market and sell their sleep products online, they needed a web development company to build a fully functional ecommerce website.
Andy, the COO, was looking for a trustworthy partner to quickly turn their designs into a custom store. The main challenge was a tight deadline— they needed to create a website to sell products online as soon as possible.
After the kick-off meeting, we recommended a phased approach to meet the deadline: starting with a basic Shopify store for immediate sales, adding more features, improving the design, updating external apps for better functionality, and transitioning to Shopify Plus. And just like that, the project was underway.
Building Process of an Online Store: From Setup to Successful Launch
We first selected the appropriate Shopify plan and tech stack—JS, Bootstrap, HTML, and CSS—to implement the existing design. Then, we proceeded with the Shopify theme customization and setting up the store.
The project scope included creating essential pages with minimal features so that we could start selling immediately after release. We started to create pages such as the Homepage, Product Page, Collections, User Login, Blog, Contact and About Pages, Cart, Checkout, FAQ, Footer, and Menu. At this stage, we activated Shopify Payments and ensured a secure checkout process for a smooth and seamless user experience.
Upon successful launch, Vesta Sleep experienced increased funds raised on Kickstarter, marking the beginning of a new development phase.
Upgrading to Shopify Plus
As our Shopify website continued to grow and thrive, we needed a more advanced ecommerce platform to support its continued growth. We were using Advanced Shopify, but it was limiting us from customizing and adding needed functionality. We migrated to Shopify Plus, which offers more control and flexibility. With this upgrade, we were able to customize nearly everything and add advanced features to create a smooth, efficient, and highly functional store that could better accommodate our growing ecommerce business.
After transitioning to Shopify Plus, we customized the checkout to support multiple payment gateways, including Klarna, Shop Pay, Google Pay, PayPal, and Alipay+, enhancing convenience and reducing cart abandonment.
Following Shopify Store Customization
The Vesta Sleep website offers a range of useful features designed to enhance user experience and simplify navigation. To ensure seamless access to needed pages, we integrated advanced functionalities such as fully customized sticky menu with images stands out, filters, search capabilities, scroll-to-top, and other features.
We implemented internationalization functionality within the left sidebar, ensuring the website effectively serves a global audience.
The Collection Page deserves attention as well. Its intuitive design and tabbed menu simplify exploring product categories and comparing items, ensuring a pleasant shopping experience.
Product Page Customization
We tailored the Product Page to offer a more visually appealing experience and better display a range of product options and features, highlighting discounts and other perks. Variations are well-organized, making it easy for customers to find exactly what they’re looking for. We have also included customer reviews to showcase products and provide a platform for users to share their experiences, helping to build trust and increase sales. Visit the site to see the updates in action!
Bundle Page: Improving UX and Increasing Sales
A custom Bundle Page was created to allow customers to easily choose the right products based on their needs. This has increased conversions and sales, and provides a much better customer experience. The bundle page has also set the site up for future scalability and was the perfect solution for Vesta Sleep’s unique product offerings.
Check out more related cases: Rokoko: Product Bundling, Stakora: Shopify Jewelry Stores, Flashly: Shopify Product Bundle
Email Automation for a Shopify Website
We integrated Klaviyo email automation for Vesta Sleep to boost customer engagement and simplify communication. This allowed them to send targeted marketing emails, keeping customers informed and engaged. We customized the subscription form to match Vesta Sleep’s branding, creating a smooth experience that encouraged sign-ups and helped build long-term customer relationships.
Shopify Store Ongoing Support
Since launching the Shopify website, we have provided ongoing support for Vesta Sleep by enhancing their store with a combination of custom features and third-party apps from the Shopify App Store.
To enhance performance and speed, we focused on improving site responsiveness and boosting search engine optimization to increase visibility and attract more visitors. We also optimized blog posts to drive organic traffic and effectively engage users.
We continuously update the Shopify store to align with their business goals, refine the UX to ensure that their ecommerce platform remains efficient, intuitive, and delivers a seamless shopping experience.
Outcome: From Prototype to Ecommerce Store Success
The final result is a fully customized Shopify Plus store designed to delight customers. Vesta Sleep completed its first sale just two months after the start of development. It was a major milestone that helped them raise $1.8 million on Kickstarter.
With the website live, we dove into the next development phase, customizing the website on the client side to create a highly customized, user-friendly experience. We added bundles, product variant options, and streamlined navigation to make it easier for customers to browse and purchase. This improved customer engagement and satisfaction, strengthened loyalty, boosted retention, and contributed to the store’s overall business growth.
